It’s important to keep your personal social media separate from your professional social media because you’ll be able to more easily adjust your posts, shares and interaction toward your target audience.
You’ll also be super focused on the business at hand and not the next kitty-cat video that comes your way.
Those things, while fun, are simply distractions for your business and unless you’re in the cat toy, food, paraphernalia business it’s cat videos are not relevant to your target audience.
- Create Separate Accounts – By creating separate accounts you can better keep each part of your life separate. That isn’t to say occasionally you’ll have a cross over “friend” or “like” or follower, but your own activities will remain consistent. Your business accounts are used to promote your business only. On your personal accounts its okay to have some cross over, but try to keep your business account completely business oriented. When you do share personal information it should be a small insight but nothing too earth shattering.
- Actively Police Followers – While Twitter has enacted a rule whereby you need to follow a significant ratio of people who follow you, you can police your followers by paying attention to who is following you and block or otherwise separate yourself from the wrong people. There are tools for Twitter and other social media that you can use to automatically clean up your follower list. If needed, hire a virtual assistant to help you get it all under control.
- Watch What You Say – Even on your personal account if you don’t have your privacy settings set up correctly be very careful what you say in case it offends your target audience. Think twice about commenting on controversial items of news and current events, you are not anonymous anymore. You absolutely have a right to your own opinion about any topic but, sometimes it’s best to keep them to yourself when they’re not a moral imperative or worth risking your entire business over. Unless, of course, your business is about that very topic or issue, then go right ahead.
- Have a Plan – For your business social media accounts you need to develop a marketing plan with daily actions that are based on target audience research so that every post, share, “like”, comment and update is focused and has a purpose. By creating a social media publishing calendar you’ll be able to use your product funnel to create all your blog posts, article marketing, commenting schedule, and promotion schedule easily. Once created, just follow the plan to see a large return on your investment.
- Clean it Up – If you’ve made some social media mistakes in the past with mixing your personal and private life on your social media accounts it’s okay. You can essentially cover up past mistakes with targeted updates. Delete what can be deleted, and then fill your accounts with new and fresh updates that are focused, targeted and have a reason and purpose. For instance, post updates to your social media account that is promoting a blog post that is about how to solve a problem for your target audience with a clear call to action to buy, sign up, or share.